What Makes A Wedding Planner Great?

 In Branding, Media

You have determined that hiring a wedding planner is the right choice for you, but how do you choose the right planner?  How do you decipher the “good” from the “exceptional”?  If you chose the right planner they will without a doubt, be your best wedding investment.  They will make all the decisions, time, and money spent worth it!  A great planner will listen, rally, maximize, communicate, and keep all the emails, details, and minutia organized. 

They will make every part of your wedding vision and investment count! 

With this most important life event you deserve to work with an exceptional wedding planner!  But what makes a wedding planner great?  It’s not a given and like with any customer service industry there’s always disappointing, good, and impressive service experiences!

All of these scenarios happen within any service industry and having a planner who not only provides the expected service but understands how to exceed expectations on every level is huge and should not be undervalued.

What Makes A Wedding Planner Great?

A great planner will:

1. Communicate quickly and clearly:

  • Respond to emails promptly.
  • Keep your vendors “in the know” and cross check all updates so decisions made aren’t forgotten or overlooked.
  • Follow up on outstanding questions and tasks in a timely manner.
  • Guide you through the planning process, always being two steps ahead so you’re not left wondering what’s happening next or feeling “in the dark”.
  • Not just be an “assistant” simply forwarding contracts and proposals without review, but rather take the time to provide insight and a breakdown of the services within each area so the client understands what they are receiving, allowing decisions to be made with confidence.

What Makes A Wedding Planner Great?

Wow Brynn. What a wedding. We are smiling every time we think about it – and for once we are totally at a loss for words. How do we even begin to thank you. You are such a special, good-to-the-core person and a beautiful, gentle soul – not to mention so FUN! You’ve touched our lives in such a meaningful way. We are incredibly grateful for you and forever your # 1 fans!  Your contribution in making our day so special can NOT be overstated. From the start, you made us feel so comfortable and you helped us hone our vision into a reality that was turned out even better than what we expected. You did the impossible – you made wedding planning FUN. You were there for every decision, helping guide us, and centering us toward our original vision. Your knowledge and coordination with our vendors to get us exactly what we wanted meant so much to us.
Your vendor recommendations were always spot on. You had thought of everything, often before we even knew to think about it! You calmed our nerves, talked us down off (many) ledges, and answered all of our annoying emails/texts with compassion, patience and understanding (responding in no more than 2.5 seconds – HOW DO YOU DO IT?!) We are sure you put out a million fires for us and helped us in more ways than we even know about! 
You truly listened to our priorities and made them your priorities, and for that we can’t thank you enough. We feel so lucky to have had you as our partner in making this dream day/weekend happen. Your attention to detail and ability to communicate were exactly what we needed when trying to plan a wedding from across the continent. You are organized, knowledgeable, kind and so incredibly talented at what you do. We felt like you wanted our day to be as special as we wanted it to be and that gave us such peace of mind. So thank you, Brynn, for making our wedding weekend the best of our lives.
With love, admiration, and gratitude,
Cam & Megan

Geneve Shaza

2. Be current and on trend:

  • Stay up on the latest trends and know where to find them!
  • Have trusted relationships and connections with vendors that provide the latest and greatest products and services in a variety of price points.
  • Be open to new ideas and don’t get stuck doing the same thing over and over because it’s easier.

Love Stories Told

Check out our cherished “Love Letters” from our clients to understand what THIS is all about!


Dear Genève ~
I can’t believe the day has finally come!  We are so grateful that we had your support along the way. Thank you for making our vision come to life!  You have made the entire planning process easy and fun and we have been so appreciative of your advice along the way!  Thank you for always listening to us and making us feel heard.  We couldn’t imagine doing this with anyone else and we will miss our check-ins, phone calls, and texts.  We will always look back and think of this day knowing you were such a big part of it. 
With all our love,
Amanda & Ben

What Makes A Wedding Planner Great?

3. Be adaptable and flexible:

  • Be prepared to accommodate different planning styles and client personalities because everyone is different in how they receive information and make decisions.
  • Find ways to ensure that the client feels “heard” and their goals and priorities understood.
  • Roll with the punches and know that ideas can change and with that comes time required to make edits and adapt plans to evolve them in a better direction.
Alexa and Geneve Wedding

Still smiling after a 20 hour day because we know how ‘Ridiculously Amazing’ we made our client’s wedding day!

1000% Recommend ~ We really debated on hiring a planner for our wedding; and let me tell you – it was the greatest decision we made. Sydney Power was a friend from the first day we met on a zoom meet and greet. She rolled with our ever-changing punches over 20 months, and eased every irrational anxiety and worry that came up. The best compliment we received from a guest after the wedding was how relaxed we looked and how much fun we were having on the day compared to other weddings they had been to. We fully credit this to Sydney (and her assistant on the day Laura who also is a GEM).
Not only did Sydney help us find and pick the most amazing vendor dream team, she helped us navigate family dynamics, last minute venue layout changes, fixed problems before we even knew there was one, and truly became a friend in the process. On the wedding day she was somehow everywhere all at once, setting up our perfect reception space, handling all our vendors and deliveries, and also always there to make sure my dress was perfectly fluffed.
A week post wedding she is still making sure we are doing well and helping us wrap up all the post-wedding to-dos. We could not have imagined our day without Sydney being a part of it and I cannot recommend her or DreamGroup enough. No matter how Type A or organized you are, having Sydney plan alongside you will be the best decision you make to ensure the wedding planning process and your day is FUN, enjoyable, and not stressful. We love you Sydney! xo


4. Show accountability and integrity:

  • Follow-up on promises made to instill trust in the client-planner relationship.
  • Be respectful of different family dynamics.
  • Be supportive of unique priorities and needs of the client.
  • Show discretion where needed and keep confidential information private.


We cannot express enough how grateful we are to Sandy Hoong and THE DREAMGROUP team for their exceptional wedding planning services. Sandy’s meticulous attention to detail, outstanding communication skills, and unwavering dedication to understanding and executing our vision made our big day absolutely perfect. Her accessibility, valuable suggestions, and monthly to-do lists kept us organized and stress-free throughout the entire journey. Sandy is the wedding planner of your dreams, and we wholeheartedly recommend her for a flawless, worry-free wedding experience.
Hoda and Kamran 

We have a planner for that

We take the privilege of supporting your wedding planning journey seriously. With that comes an understanding of what it takes to build trust and guide a client through not just a “good enough” planning experience, but one that exceeds expectations and shows you how valuable your decision to hire a planner was.

DreamGroup has been supporting our clients in producing their weddings and events for almost 20 years and we love what we do!  Our track record is impressive and our reputation unparalleled.  If you are planning your upcoming wedding and want to ensure that it is everything it can be get in touch to set up your complimentary consultation to discuss all the fun and exciting details!



Your DreamGroup Planners

DreamGroup Wedding Planners


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